BBC Sport explores how hydration break ads work in other countries and how they could impact the future of football.

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll be seeing all summer long.

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

You don't have to love soccer to enjoy the World Cup. The memes, star-studded ads, superfans and other off-field moments may be the best part.

A viral World Cup campaign tapped into a familiar conversation among Egyptian football fans, prompting debate.

For the 2026 tournament, the competition between Nike and Adidas has reached a new peak, with both companies releasing epic films to win over the public.

Fox Sports is refusing to cave to fan pressure over mid-half commercials and has instead continued airing the unpopular ads ...