A woman runs her hands over a fitted sheet in a new 25-minute digital spot from Ikea, and then she asks viewers to listen to how nice it sounds when she smooths the sheet out. It might seem like an ...

將 Yahoo 設為首選來源，在 Google 上查看更多我們的精彩報導 去年 6 月，好時（Hershey）公司替旗下的瑞氏花生醬巧克力（Reese's）拍了一支長達 82 鐘的影片，輕聲細語地聊每個人吃瑞氏花生醬巧克力的習慣，例如撕開包裝前會搖一搖，或撫平包裝、拿剪刀剪開包裝等 ...

The flat-pack furniture giant has jumped on the ASMR badwagon, releasing a 25-minute ad for bedroom furniture that is so relaxing you may be comatose by the end of it. ASMR — which stands for ...

脳が気持ちよくなるCMです。 耳元で囁くような声や布が擦れる音、ほかにも硬質なものが静かにぶつかりあう音などで脳がとろけるような快感を得る「ASMR」という現象をご存知でしょうか？ これは「Autonomous sensory meridian response（自律感覚子午線応答）」の ...

Swedish furniture favourite Ikea have just released a 25-minute long advertisement for their new campaign; ‘Oddly Ikea’, and the ad is no doubt going to be dubbed as odd itself by many - and it’s not ...

Yesterday, Ikea released a new digital ad spot–and it’s not the jaunty 30-second video you may have (reasonably) expected. Instead, the commercial is 25 minutes long, and a large portion of it ...

Is shopping at IKEA the most stressful way to spend your free time? Not anymore. The flat-pack furniture giant has jumped on the ASMR bandwagon, releasing a 25-minute ad for bedroom furniture that is ...

ASMR 的行銷應用 除了好時，可口可樂、肯德基、森永、IKEA 都曾運用 ASMR 來推廣品牌。 例如 IKEA 曾製作 6 支 ASMR 影片，其中一支長達 25 分鐘，以一個輕聲細語的女聲搭配那些整理床包和被單、整理衣櫃和書櫃的碰撞聲。

YouTube is teeming with expertly made ASMR videos by so-called 'ASMRtists' (props to whoever coined that one), which we'd urge you to check out, but before you do, block out 25 minutes to watch IKEA's ...

Put on your headphones and get ready to take a 25-minute ride to chill town, because the newest player in the YouTube ASMR genre is here: Ikea. Ikea’s latest ads are part of a campaign called “Oddly ...